Madison’s Emily Benton Participates in Advertising Competition

Seven University of Scranton students participated in the 2019 American Advertising Federation's National Student Advertising Competition. Seated from left: Anthony Manno, Kaitlyn Murphy, and Allison Northrop. Standing: Emily Benton, Sabrina Talarico, Brian Nieto and Nina Abate

MADISON — Emily Benton was among the seven-member University of Scranton’s 2019 student advertising team who competed against students from colleges in Pennsylvania, New York and Washington, D.C., in the District 2 National Student Advertising Competition (NSAC). The team placed sixth in the district competition that took place in April at Pace University in New York City.

The national competition is administered by the American Advertising Federation and was sponsored by hot dog food chain Wienerschnitzel this year. The competition required teams to perform research, create, write and present an integrated advertising campaign in response to a real-world advertising challenge currently faced by Wienerschnitzel.

Teams from more than 150 colleges and universities participate nationally each year. The winning teams from 15 district competitions advance to the final round of the national contest, which will be held in Hollywood, Florida, in June. District 2, considered a mega district advanced two teams to the national competition: Ithaca University and Syracuse University. Communication Professor Stacy Smulowitz, Ph.D., serves as the team’s faculty advisor.

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Publisher of Parsippany Focus since 1989 and Morris Focus since January 1, 2019, both covering a wide range of events. Mr. Cahill serves as the Executive Board Member of the Parsippany Area Chamber of Commerce, Lt. Governor Division 9 Kiwanis Club of NJ, and Chairman of Parsippany-Troy Hills Economic Development Advisory Board.