MADISON — Emily Benton was among the seven-member University of Scranton’s 2019 student advertising team who competed against students from colleges in Pennsylvania, New York and Washington, D.C., in the District 2 National Student Advertising Competition (NSAC). The team placed sixth in the district competition that took place in April at Pace University in New York City.
The national competition is administered by the American Advertising Federation and was sponsored by hot dog food chain Wienerschnitzel this year. The competition required teams to perform research, create, write and present an integrated advertising campaign in response to a real-world advertising challenge currently faced by Wienerschnitzel.
Teams from more than 150 colleges and universities participate nationally each year. The winning teams from 15 district competitions advance to the final round of the national contest, which will be held in Hollywood, Florida, in June. District 2, considered a mega district advanced two teams to the national competition: Ithaca University and Syracuse University. Communication Professor Stacy Smulowitz, Ph.D., serves as the team’s faculty advisor.