MADISON — Madison’s most anticipated fall tradition, Bottle Hill Day, will mark its 50th anniversary on Saturday, October 4, from 10:00 a.m. to 5:00 p.m. The milestone event, which began in 1974 under the leadership of Mayor Elizabeth Baumgartner, has grown into one of the region’s most prominent street festivals, drawing between 10,000 and 20,000 visitors annually.
Stretching across more than six blocks of downtown Madison, this rain-or-shine festival features over 225 vendors, sidewalk sales, four live music stages, and three amusement areas for families. Attendees can expect a full day of entertainment, shopping, and community celebration.
Food and Family Fun
Food lovers will enjoy diverse options at the Cook Avenue Food Court, the Kings Road Food Truck Court, and various local restaurants and vendors spread throughout the festival. Children and families can head to Dodge Field on Central Avenue and Kings Road, where Seashore Amusements will provide rides and activities.
Music and Entertainment
Over the years, Bottle Hill Day has evolved into a local music showcase, with four stages highlighting a wide variety of genres. Local musicians and performing arts groups will perform throughout the day, offering something for all tastes and ages.
Beer Garden and Car Show
For the 13th year, the popular DDC Beer Garden will return, located on Kings Road between Prospect Street and Maple Avenue, featuring craft beers, wine, and specialty drinks. Meanwhile, the annual Madison Car Show, hosted by the Madison Chamber of Commerce and Madison P.B.A. #92, will once again delight auto enthusiasts with classic and modern vehicles.
Parking and Shuttle Service
To accommodate the large crowds, a Park & Ride shuttle service will run continuously from 9:15 a.m. to 5:00 p.m. between the Madison Community Pool parking lot and the center of town. While certain streets will be closed, municipal lots and designated school parking areas will remain available to the public.
A Tradition Rooted in History
The name Bottle Hill harkens back to Madison’s original settlement in 1715, reminding residents of their town’s deep history. Today, the event remains true to its founding purpose: to promote Madison’s business district while offering a vibrant, family-friendly celebration.
“Bottle Hill Day is about more than food, fun, and music,” organizers said. “It’s about community, tradition, and keeping Madison’s downtown strong.”
The event is free and open to the public. For more information, email the Downtown Development Commission at [email protected].
