MORRIS COUNTY — Jonas Brothers member Kevin Jonas has received the green light to bring a Pilates and wellness studio to downtown Denville.
The Denville Zoning Board of Adjustment unanimously approved Djore Studios on Wednesday, November 4. The applicant, DVKJ Holdings LLC, doing business as Djore Studios, plans to occupy a single-story storefront at 21-25 Bloomfield Avenue that has been vacant for up to two years.
The property sits in Denville’s B-1 business zone, where fitness uses are permitted on upper floors but not at street level. As a result, the project required a use variance along with preliminary and final site plan approval.
Jonas appeared before the board himself to introduce the project, telling members his family is “part of this community.” Jonas lives in Denville with his wife, Danielle, and their two daughters, who attend school in town. Danielle’s longtime love of Pilates inspired the studio.
Property manager Jeremy Book described the concept as a more intimate, higher-end boutique studio.
The studio is expected to offer:
- A reformer room with nine reformers, expandable to 14 for larger classes
- A mat room for eight to nine people
- Personal training, one-on-one or in small groups
- Two massage rooms, a red light therapy room and a sauna, booked by appointment
- A small retail area for apparel
An outdoor coffee cart included in the original application was withdrawn.
Proposed hours are 6:00 a.m. to 9:00 p.m. on weekdays and 7:00 a.m. to 3:30 p.m. on weekends, with classes staggered so arrivals and departures do not overlap. The building has 13 parking spaces in the rear, and members are also expected to use the municipal lots around downtown Denville. No exterior changes to the building are planned.
Zoning Board Chairman Edward Moroney wished the team well after the vote, calling it “a good project in a good location.”
An opening date has not been set.
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