High-Tech “Smart Gym” Opens in Florham Park


FLORHAM PARK — Randolph residents, Frank and Rosa Greenwaldt just introduced a high-tech “smart-gym” (which mainly relies on artificial intelligence vs. traditional equipment like weights, treadmills, etc.) to residents of the Madison, Chatham, Morristown, Randolph, Florham Park and Summit areas.

On September 19, the Greenwaldts opened their first location of The Exercise Coach at 186 Columbia Turnpike. This is the first such “Smart Gym” in the entire state of New Jersey. The couple anticipates opening a second location in 2020 in the Summit/Chatham area.

Outfitted with high-tech computerized machines instead of traditional equipment, the Exercise Coach offers highly personalized programs optimized for efficiency, resulting in only two 20-minute workouts per week that can’t be matched in effectiveness with even seven days a week of traditional activity-based exercise. The national franchise offers a unique, comprehensive approach to fitness designed to be the perfect fit for anyone, regardless of current fitness levels. The Exercise Coach combines bio-adaptive exercise technology with the guidance and encouragement of certified coaches. The studios create a dynamic exercise experience that blends personalized strength and interval cardio training in each session.

Rosa Greenwaldt’s background is in Accounting and Business and she will assist with the financials of their Exercise Coach business. Frank Greenwaldt background is in technology, but he has held positions in a variety of industries over the past 30 years.

Frank Greenwaldt said, “Though I thoroughly enjoyed my career, I have had a desire to be in a position to help people in a more personal manner. When I learned about The Exercise Coach, the platform seemed perfect; it makes fitness and the related health benefits not only possible, but sustainable, regardless of age.”

Currently, more than 120 million Americans say they “know they need exercise and wish they participated more.” The Exercise Coach uses its technology to capture the more reluctant exercise consumer — people who are either too busy to spend a great deal of time at the gym, dislike the gym scene and/or are afraid of injuring themselves. Rather than use their proprietary technology competing with other gyms to court the most athletic people, The Exercise Coach offers privacy, convenience, personalization, efficiency and guidance to change the quality of life for people who are less familiar with fitness successes.

Founded in 2000, The Exercise Coach began franchising in 2011 and currently has approximately 70 studios operating in 24 states. Our goal is to see 100+ units open and operating in the U.S. by 2021. In addition, The Exercise Coach began its international expansion in 2017, opening a showcase studio in Japan, with twenty locations there today and an additional 30-50 units planned there over the next five years.